Insights & Tips
Why I hate Squarespace
It's clean, cheap, and accessible - so what's the problem? A few honest thoughts on website builders, from someone who builds websites for a living.
Rented ground: Why relying on Instagram as your business's website is a high-risk strategy
Instagram feels like a free, ready-made website - but you don't own it, and that's a bigger risk than most hospitality businesses realise. Here's why a bespoke website still matters.
The images that sell: What your online store photos are saying about you
Your product images can make or break your business. Learn what your images should be doing and how to make them sell.
Why your website needs GEO (not just SEO) in 2026
Search is changing fast. More people are asking questions to AI like ChatGPT instead of typing short searches into Google. Learn how to optimize for generative engines.
Why your website isn't building trust (and how to fix it)
Learn the critical trust signals that separate professional websites from amateur ones, and how to implement them to increase customer confidence.
How to review your website design like a pro (even if you're not one)
A simple framework to evaluate designs beyond 'I like the blue' - learn to assess your website as a business tool, not just art.
How to write your About page:
A simple guide for online store owners
Your About page is incredibly important for your online store. Learn how to write one that makes customers trust your brand and want to buy your products.
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